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Users' Advocate: We Have to Treat the Buyer as a User

TechWhirl WebsiteTechWhirl Website United StatesPosts: 396 admin
edited September 2013 via Wordpress in Technical Writing and Communications
imageUsers' Advocate: We Have to Treat the Buyer as a User

Traditionally tech comm has tried to steer clear of marketing and all its works. Many tech writers still seem to have a strong aversion to anything that smacks of marketing, regarding it as either fluff, or outright dishonest. Here’s the problem, though. The buyer is a user too, and what works for the novice user, or for the expert user, does not always work for the buyer.

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