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Technical communicators are, and probably always have been, a passionate bunch willing to debate the merits of their favorite points of view with anyone who has access to a keyboard and a connection. And at least as far back as the turn of the century, one of those classic debates has turned on content versus structure. Back then it was "Structure vs. Substance." It's also been technical versus writer. You could even argue that it's about logic versus intuition. Today, we ask the question as our weekly tech comm poll: is compelling content or robust structure more important?