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How Documentation Teams Can Use Web Analytics to Expand Their Corporate Value

TechWhirl WebsiteTechWhirl Website United StatesPosts: 396 admin
edited September 2013 via Wordpress in Technical Writing and Communications
imageHow Documentation Teams Can Use Web Analytics to Expand Their Corporate Value

Bob Zebian brought a real life example of web analytics value to documentation teams to his LavaCon 2012 session. He offered the following case study on how analytics at Sterling Commerce helped reinforce movement from a book paradigm to an online paradigm.

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Comments

  • Marcia Riefer JohnstonMarcia Riefer Johnston United StatesPosts: 7
    via Wordpress
    Thanks for the report, Rachel. I missed this one, so I appreciate the peek into what you learned.
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