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Giving Customers What They Want: Integrating Content in the Customer Lifecycle

TechWhirl WebsiteTechWhirl Website United StatesPosts: 396 admin
edited September 2013 via Wordpress in Customer Experience Management
imageGiving Customers What They Want: Integrating Content in the Customer Lifecycle

Noz Urbina advocates a strong link between innovation and great experience throughout the customer lifecycle via content management. His Lavacon 2012 session focused on providing specific audiences the customer experience they want by mapping deliverables to the customer lifecycle.

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