Sign in or Register to get involved in our discussions.
Somehow, I never really thought of a pre-conference session as one of those can’t-miss, full house events. I am happy to rework my thinking after attending Adobe’s Thought Leadership & Content Strategy event that took place prior to the start of the STC Summit 2012 in Chicago. The well-known leaders Adobe brought together spoke to a standing room only crowd (really!) on the challenges and opportunities that lie ahead for technical communicators in the next decade. It was facilitated by Tom Aldous, Director of Business Development and Product Evangelism for Adobe Technical Communication. While there were some differences of opinion and prediction, consensus revolved around one key phrase—"Adaptive Content"—and one prefix that can be attached to much of the technical communication strategy and tactics that will emerge over the next decade—"Multi-."