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Pinterest: What My Mother Can Teach You About Content Strategy & Tech Comm

TechWhirl WebsiteTechWhirl Website United StatesPosts: 396 admin
edited September 2013 via Wordpress in Technical Writing and Communications
imagePinterest: What My Mother Can Teach You About Content Strategy and Technical Communications

I was talking with my mother last week, and she mentioned that she’s enjoying gathering and sharing pictures of boxer puppies on Pinterest. I said “On what?” I had no idea what she was talking about. It’s not often that my mother gets the jump on me in the internet realm, but she certainly did this time. So I looked into it. Being a content strategist with more than a passing interest in technical communications, I’m afraid I looked at it from a somewhat unique point of view. The result? This article. (Thanks, Mom!)

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  • Jacquie SamuelsJacquie Samuels CanadaPosts: 38
    via Wordpress
    Feel free to leave your comments. I'd love to hear what everyone thinks.
  • via Wordpress
    I think you could turn this into a really great tech comm seminar or presentation. As an avid Pinterest user, I can definitely see the potential impact!
  • Tony ChungTony Chung United StatesPosts: 4 ✭✭✭
    via Wordpress
    Jacquie, can you update the article graphics to link to the URLs of the pin boards you mentioned, rather than the images? i'd like to see the boards in action. PS: thank your mom for me.
  • Jacquie SamuelsJacquie Samuels CanadaPosts: 38
    via Wordpress
    Hi Tony,

    Connie added a link before the graphic: http://pinterest.com/jaxsamuels/content-strategy/

  • Ed DawsonEd Dawson Posts: 1
    via Wordpress
    Fantastic vision -- I wish I had thought of this first!

    I hereby declare that you have done the world a great service: finding a practical use for Pinterest!

    I would hesitate in actually using Pinterest for this however, if only because it is so far from what Pinterest "normally" does.
  • Jacquie SamuelsJacquie Samuels CanadaPosts: 38
    via Wordpress
    Thanks Ed! Yes, I agree that I probably wouldn't use Pinterest itself this way because it won't scale long term, but I think it's a way that people can start understanding content strategy in general.
  • Marcia R. JohnstonMarcia R. Johnston United StatesPosts: 30
    Jacquie, Every time I read something of yours, I'm impressed anew. In this piece, you've helped me understand the appeal of Pinterest, and you've spun your insights into a vision of our profession's future--all while writing enchantingly. I'm smiling and nodding my head, hat off.
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