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LavaCon Session Summary: Sarah O’Keefe on Tech Comm Content Strategy

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edited September 2013 via Wordpress in Content Management
imageLavaCon Session Summary: Sarah O’Keefe on Tech Comm Content Strategy

The key to a great content strategy is to figure out goals first, then develop strategy and tactics.

Figure out business goals first. This means identifying the very high level business reasons behind the content, which could include increasing product visibility, avoiding legal exposure, reducing volume of support calls, meeting regulatory requirements, or building the user community and thus loyalty.

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