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LavaCon Session Summary: Designing a UCD-Based Online and Mobile User Experience

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edited September 2013 via Wordpress in Customer Experience Management
imageLavaCon Session Summary: Designing a UCD-Based Online and Mobile User Experience

As the Online Services Manager at Security Service Federal Credit Union, Jay Tkachuk oversaw the creation of an entirely revamped company website, for both traditional online as well as mobile use, using a UCD (user-centered design) approach. Effective design begins with the emotional context. You must satisfy the emotional needs of the user. But effective design also includes a rational context in terms of the sales cycle

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