A common situation in many companies is where you have multiple doc contributors who are not part of the Technical Publications team (a culture where everyone documents). Then you either have to figure out a form-based system to capture their writing, or a conversion system (I guess the form-based system is a way to convert also), or get everyone to write in DITA.
Lois, oXygen XML editor provides an easy way to create forms for non-DITA writers, so they end up providing content that is still not only DITA but exactly the DITA that everyone else is writing (meets your structural standards if not actual writing standards). Many CCMSs also provide a way for non-DITA writers to write in DITA, so you save money having to convert or copy&paste.
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